Here’s a quick look at what’s out and what’s in for IT in 2014.
What’s out: Mobile, especially Mobile First. What’s in? Experience First.
Mobility has become a means to an end now. People now demand compelling,
engaging, context-aware experiences that catch them in the moment, that
deliver services when they most need or want them. People want an emotional
connection to the companies they do business with, and mobility is definitely
one tool that can be used to deliver that. Certainly, mobility is going to
continue to grow, people are still catching up in certain areas. and it will
be a critical delivery channel, but it’s not only about mobility any
longer. It’s really about the experience. And it’s a multi-channel
experience, that will grow to include wearables.
What’s out: general-purpose wearables -- Segway for your face? No, thank
you. What’s in, use-specific w... (more)
There have been a flurry of "green cloud" announcements recently, and that
got us thinking about the relationship between green IT and saving money.
Green is also the color of money, after all, and companies are discovering
that reducing data center costs leads to substantial green benefits. The
cloud takes cost reduction and green even further.
In the first announcement, IBM continues to innovate in cloud and in green,
and it has patented technology for distributing compute workloads for cloud
computing in a way that reduces power consumption. I'd liken it to a load
balancer, b... (more)
The Data Lake Has Landed
I'm in hi-tech marketing. I live in a sea of buzzwords, business jargon, and
acronyms (most of which are actually abbreviations, but I've learned to let
that one slide). They spread faster than a virus in a daycare center. I hear
people on conference calls saying things like "Dave, let's double click on
that thought and explore it further." Seriously? Do what? Do I sound like
that? Or, I'll read marketing materials that say things such as "...Our full
stack enterprise-grade cloud solution for business acceleration speeds
time-to-value, increase margins, ... (more)
There are a ton of exciting things also happening in the world of 3D
printing. It’s no longer solely useful for printing action figures. At CES,
for example, a company called 3D Systems was printing 3D candy. They are
doing a deal with Hershey’s to do 3D chocolate. If they can do it for
chocolate, then wider use of 3D printing is sure to follow.
What’s really exciting is that people have been finding a plethora of use
cases for 3D printing in fields such as medicine. There have been stories
just recently about 3D printed patches for skulls. Or, at Wake Forest
University, a resea... (more)
Smart phones and tablets may be great tools for users, but they’ve been a
nightmare for IT. Business users -- customers, partners, and employees –
now demand their smart devices get anytime anywhere access to business
critical systems. And if IT can’t support them, they’ll go elsewhere --
creating a dangerous ‘shadow IT’ that exists outside traditional IT’s
control, which creates a huge security risk. That’s why it’s important
for IT to understand the proper mobile experience their users demand.
Join an upcoming TweetChat hosted by @TrendsinTech this Tuesday, January 28th
at 1p... (more)